Expert copy /// design /// Klaviyo certified
Hi, I’m Zen. Sorry it took solong.
Full stack email marketer. Copy, design and Klaviyo, run by one person. Across two Klaviyo agencies and my own shop I’ve written, designed and strategized 2,000+ emails for 15+ brands, driving $2M+ in revenue. The obsession is simple: how do we invade the reader’s brain and cash the first yes.
emails. generated.
...and I’m still chasing the first yes.
The only thing I’ve ever really obsessed over is this:
How do we get someone tuned in… and keep them tuned in?
That question sent me down a few rabbit holes. Old-school direct response. Screenwriting. TV writers’ rooms. Story structure. Character arcs. The psychology behind why people binge one more episode at 2 AM.
Turns out brands have the same problem Netflix does. If nobody cares in the first few seconds, nothing else matters.
So that’s how I build campaigns.
Like episodes people actually want to keep reading.
Two agencies. 15+ brands.
I’ve written and designed inside two 8-figure Klaviyo agencies and my own shop. Pet, supplements, apparel, skincare, golf, football. Same obsession every time: earn the open, earn the scroll, earn the click.
Here’s how I think before I write.
Every notebook below is a real doc from a real brand. Angle banks, customer psychology, send plans, the rules I write by. Open one and you’re looking at my pre-writing process, long before a subject line exists.
Personal Favorites.
If someone asked what kind of work I like making, I’d probably start here.
Scroll to gather /// drag to spin /// click a card to centre it
Numbers I can stand behind.
Every figure here is pulled from work I actually shipped. No blended agency averages, no borrowed case studies.
Team lead /// Adsumo Digital
The work speaks first. The numbers just confirm it.
Flatpack ran 28% of its revenue through email in a single month. Madcow’s rebuilt cadence ran 31.23%. XYKO cleared NZ$126,780 attributed on a NZ$489,224 month.
Working with Zen was a great experience. His work was always consistently high quality and on time. He made my life very easy and filled a really vital hole in our team. Zen would be a great asset to any team needing an experienced copywriter.
Angus · team lead
Straight out of Klaviyo
One operator, graded.
Self-graded, worst first. The B’s are why you can trust the A’s.
graded harder than a client would /// no receipt, no grade
Current rabbit holes
One hire. The whole email department.
- Copy, design and the Klaviyo build, from one person
- 2,000+ emails shipped across 15+ brands
- $2M+ in email-attributed revenue
- Klaviyo certified, with the dashboards to show for it
- Flows that keep earning long after the campaign stops
- Klaviyo already learned, so week one ships instead of ramping
- Three job descriptions, one headcount