Favorites /// COPY
Set 01 /// four sends on file
Personal favorites.
the ones I’d show a stranger first.
▶3 sets on file
X 0412 /// Y 0968
FILE 0002000 /// LIVE
Zen Richards /// creative strategist
Hi, I’m Zen. Sorry it took solong.
Full stack email marketer. Copy, design and Klaviyo, run by one person. Across two Klaviyo agencies and my own shop I’ve written, designed and strategized 2,000+ emails for 15+ brands, driving $2M+ in revenue. The obsession is simple: how do we invade the reader’s brain and cash the first yes.
///Attributed
///Emails
///Brands
Klaviyo///Certified
Drag the strip /// 20 live sends
the receipts before the receipts
Two agencies. 15+ brands.
I’ve written and designed inside two 8-figure Klaviyo agencies and my own shop. Pet, supplements, apparel, skincare, golf, football. Same obsession every time: earn the open, earn the scroll, earn the click.
15+ brands2,000+ emails$2M+ attributed
Copy /// design /// Klaviyo /// from one person
Zen Richards /// receiptsKlaviyo /// screenshot on file
Klaviyo /// business performance summaries
Numbers I can stand behind.
Every figure here is pulled from work I actually shipped. No blended agency averages, no borrowed case studies.
The send library /// drag it sidewaysWhole cards /// header to CTA$2M+ attributed /// 15+ brands
the obsession
emails. generated.
...and I’m still chasing the first yes.
Scroll to gather /// drag to spin /// click a card to centre it
before the first word
Here’s how I think before I write.
Every notebook here is a real doc from a real brand. Angle banks, customer psychology, send plans, the rules I write by. Open one and you’re looking at my pre-writing process, long before a subject line exists.
Open it THE ANGLE BANK
Personal favoritesThree sets /// take 01
Click a set on the right /// the card multiplies into that set, then open any full email
The studio /// one operator
Graded harder than a client would /// no receipt, no grade
One operator, graded.
Self graded, worst first. The B’s are why you can trust the A’s.
Four disciplines /// one headcount
Klaviyo certified /// working toward Partner
proof /// by the numbers
ZEN RICHARDSSECTION 08 / REV 01KLEIN BLUE #1A2BC4
One hire. The whole email department.
Copy, design and the Klaviyo build, from one person
2,000+ emails shipped across 15+ brands
$2M+ in email-attributed revenue
Klaviyo certified, with the dashboards to show for it
Flows that keep earning long after the campaign stops
Klaviyo already learned, so week one ships instead of ramping
Three job descriptions, one headcount
The close
Three job descriptions, one headcount.
See the full portfolio →KLAVIYO CERTIFIED · 2,000+ EMAILS · 15+ BRANDS · $2M+ ATTRIBUTED
see you in the next round